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Recently Apple increased the ad space in its App Store in pursuit of bigger revenues from advertisement, but that backfired in more than one way. There was a public outcry shortly after as some of those ad slots were purchased by gambling services.
This puts some sensitive users trying to battle gambling addiction in a tough spot or at least that’s the main argument users are uniting around on the internet. In response Apple came out with a statement that it’s pausing the advertisement of such apps.
However, Apple’s decision doesn’t sound very permanent. It hasn’t clarified how long this pause will last and if it will eventually allow gambling ads under new rules.